Rebranding for an established restaurant — including brand strategy, logo redesign, menu design, and storytelling — informed by focus groups, empathy interviews, and competitor analyses to create an authentic, modern, and user-centered identity that contributed to a 50% revenue increase.
Conceptualized and developed a user-centered app connecting people with experts worldwide, focusing on intuitive navigation, personalization, and modern UI design, while conducting user research, prototyping, and creating a scalable Figma design system to ensure a consistent experience from onboarding to booking.